Mag+ went live with version 4.0 of its digital publishing platform. Major enhancements to Mag+ include its support for Apple iOS 6, and for publishing to Android smartphones and iPhone, including to the brand new iPhone 5.
Via the Google IMA SDK, Mag+ clients will be able to populate dedicated spaces in their digital issues with dynamically served HTML5 ads. Digital publishing innovator Popular Science+ is among the clients testing this capability with Mag+ now.
Further enhancements in Mag+ 4.0, thanks to Apple's iOS 6, include support for Facebook and Message sharing and "in-app purchasing," which means that readers can buy any content linked to the iTunes Store, such as music, apps and movies, in a pop-up window, instead of leaving the app to make their purchase.