Mag+ and Appboy are joining forces in an effort to help digital publishers convert readers into loyal users. Customers of Mag+'s digital publishing platform, which include magazines like The Atlantic and New York Magazine as well as many international corporations, can now access Appboy's mobile relationship management (MRM) platform to build their businesses.
The partnership enables Mag+ clients to create rich user profiles of their readers, segment them into different cohorts and then send automated, multi-channel messages. For example, publishers can send non-subscribing readers who have opened their app at least once in the last week a targeted offer for an annual subscription.
Appboy's mobile relationship management products come built into the Mag+ iOS digital publishing platform.