Mag+ released version 5.0 of its platform for creating mobile applications. All of the changes in Mag+ 5.0 focus on helping clients to engage their users, bolster conversions, and increase sales. The update offers a richer in-app storefront and real-time newsfeed, new marketing tools and more.The most visible change in Mag+ 5.0 is a new interface for its white-label reader app, which includes a more customizable storefront for document and issue management, as well as a full-screen newsfeed window for delivering more frequent content updates.
The storefront and library have been combined into one, offering much more real estate for featured issues, promotional banners, and publication previews.In addition to issues, the app can deliver custom push notifications, promotions, cross app promotions, in-app notifications, and news feed items that can be specifically targeted to users based on what they've done in the app.
Combined with a built-in feedback tool, these features make the platform a more effective communications tool and opens it for a broader range of uses. Mag+ 5.0 now also works with eMagazines Insight, which gives users the ability to determine the effectiveness of marketing campaigns such as email blasts, banner ads, and in-issue links by tracking app downloads and in-app downloads and purchases.