Madison Logic Launches LeadFocus

Apr 21, 2009


Erik Matlick, founder of IndustryBrains a site-specific pay per click ad network and MediaBrains, announced the launch of Madison Logic, and a full service ad serving platform called LeadFocus. LeadFocus allows publishers to offer lead generation programs to advertisers and helps advertisers target the publisher audiences. The proprietary advertising and lead generation/delivery platform provides a full service suite of tools, including ad serving via contextual and behavioral targeting, inventory management, reporting, analytics, and lead delivery/management for publishers and advertisers. The technology employs complex algorithms to place the right advertiser in front of the right buyer in real-time, thus delivering the highest yield on every page view.