Macromedia and Limelight Announce Availability of Limelight MediaEdge Streaming

Nov 18, 2005


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Macromedia, Inc. and Limelight Networks have announced the immediate availability of Limelight MediaEdge Streaming for Macromedia Flash. The service enables scalable Flash media streaming on the Limelight content delivery network. In addition, Limelight Networks is now a Macromedia Flash Video Streaming Service partner. Macromedia and Limelight Networks are working together to provide media and entertainment companies' deployment of advanced Flash video experiences for movies and trailers, TV shows, broadcast media, advertising, and major events with Limelight MediaEdge Streaming for Macromedia Flash.

The Limelight MediaEdge Streaming for Macromedia Flash utilizes the Edge-Origin server capabilities of Flash Media Server 2 to advance Limelight Networks' delivery backbone. The resulting service utilizes a high-bandwidth media delivery architecture that scales to support a number of viewers and responds to changing storage and delivery demands. Flash Media Server 2 is now available, and combines traditional streaming media capabilities and a flexible development environment for creating and delivering interactive media applications. Flash video is delivered via Macromedia Flash Player, allowing content publishers to reach a large audience on the Web and to deploy online video across all major platforms and browsers, while lowering the costs of development, quality assurance, and support. Limelight MediaEdge Streaming for Macromedia Flash is now available, and includes on-demand video delivery for Flash video experiences.

Macromedia, Inc. has also announced the immediate availability of Macromedia Flash Media Server 2, server software that offers a combination of traditional streaming media capabilities and a flexible development environment for creating and delivering interactive media applications. By using Flash Media Server 2 and the Flash Platform, publishers can integrate video into their Web sites and applications with control over playback, interactivity, and branding. Flash Media Server 2 is the foundation for delivering both recorded and live Flash video in large-scale deployments such as video on demand, live Web broadcasts, MP3 streaming, video blogging, and video/audio chat applications. Flash Media Server 2 introduces new scalable Edge-Origin servers, an optional enterprise-ready architecture designed to simplify load balancing, failover, and clustering to ensure greater reliability and scalability of streaming rich interactive experiences even during peak traffic times. Flash Media Server 2 has a programmable streaming environment that includes a robust API for precise code control over media streams, assets, and features like custom interactivity, user authentication, and bandwidth detection.

Flash Media Server 2 video experiences take advantage of the new video codec in Flash Player 8, complete with automatic detection of the client's bandwidth connection and capability to adjust the stream accordingly. Flash Media Server operates across standard Windows or Linux servers, and integrates with existing databases, as well as Web and data services. Expanded extensibility functionality is designed to enable customers to manage XML-based media meta-data, access local system resources, and control logging and reporting for tighter integration with existing media ingest and management systems. Macromedia Flash Media Server 2 is now available and pricing is based on configuration and number of licenses. Prices start at $4,500 for a two-CPU configuration Professional Edition license. Flash Media Server 2 is also available through select hosting providers to customers who prefer to outsource their media deployments.

(www.macromedia.com; www.limelightnetworks.com)