Macmillan Distribution to Launch New Subscription Business

Apr 03, 2014

Macmillan Distribution (MDL), an international book distributor, is launching a new subscriptions platform to be delivered via Publishing Technology's advance enterprise system. MDL will implement the digitally-native Order to Cash module of advance, to expand into the journals fulfillment market, offering publishers an increasing number of subscription-based models for both digital and physical content.

Advance Order to Cash will enable MDL's clients to respond swiftly to market demands, customize products and experiment with new business models, driven by comprehensive data analysis and reporting. MDL can confirm that Hart Publishing, now part of Bloomsbury Academic, will be the first of its clients to take advantage of the new service.