MTV Networks (MTVN), a division of Viacom Inc., has acquired Quizilla.com, an online, user-generated community of original teen authors (14 years and up) who create and share quizzes, fiction, non-fiction, poetry, polls, and other creative content. The website was acquired from Gorilla Nation Media, LLC, on behalf of the Nickelodeon/MTVN Kids and Family Group. The Jordan, Edmiston Group, Inc. (JEGI), a New York-based middle-market media investment-banking firm, represented Gorilla Nation Media in this transaction. Terms of the transaction were not disclosed.
Quizilla is an online destination for female teens and will join the MTVN Kids and Family digital portfolio that includes teen sites The N.com and NeoPets.com. By combining Quizilla and the The N.com's The Click embedded video player, the Nickelodeon/MTVN Kids and Family Group will provide its female teen audience with a multi-platform entertainment experience for creating and sharing creative content with their peers.
(www.mtv.com; www.viacom.com; www.jegi.com)