MTV Closing Urge Music Service, Merging With RealNetworks' Rhapsody

Aug 24, 2007

RealNetworks, Inc., MTV Networks, a division of VIACOM International, and Verizon Wireless, a joint venture of Verizon Communications and Vodafone have announced they are teaming to create an integrated digital music experience that consumers can access via their PC, portable music device, or mobile phone. Rhapsody will unite RealNetworks' service and MTV Networks URGE music service. Verizon Wireless' V CAST Music--a mobile music service--will become the mobile platform for the integrated Rhapsody service. As part of this alliance, MTV Networks and Real are forming a new company, Rhapsody America, whose offering will be the exclusive digital music service for Real and for MTV Networks' music and pop culture brands in the United States.