MPP Global Enhances Experience Optimization Capability, Enabling Media Companies to Increase Subscriber Revenues and Engagement

Oct 03, 2019

MPP Global, the technology company that delivers eSuite, a subscriber management and billing platform, has announced enhanced Experience Optimization capability, a feature-set enabling media companies to craft tailored subscription marketing campaigns to boost acquisition of new subscribers and re-engage current subscribers with hyper-personalized products, pricing, and promotions.

The additional capability extends eSuite’s existing Intelligence & Decisioning module that provides access control and metering. Media companies now have the ability to utilize their content and products created within eSuite in tailored customer experiences, triggering content and product recommendations to different audience segments in the form of dynamic paywalls and targeted overlays.

eSuite administrators can create multiple touchpoints for visitors and existing subscribers, surfacing personalized content, promotions, products, prices, currencies, languages and beyond. This hits the right audiences at integral points throughout the user journey, with the end goal of increasing acquisition and maximizing revenues.

Products and promotions are triggered when consumer intent, content affinity, product popularity or a number of other factors reach propensity thresholds. The functionality also helps companies to nurture current subscribers and maximize their lifetime value by providing upsell and win-back opportunities, while it enables the creation of trigger points to automatically display content and products consumers are interested in.

Behind the scenes, this major update empowers Marketers, Data Analysts, and Customer Experience teams to “sense and adjust” with subscription marketing campaigns, with features such as A/B multivariate testing, to understand the effectiveness of surfacing specific products and promotions to segmented audiences. Detailed reports and analytics offer data-informed guidance when refining campaigns. Additionally, thanks to out-of-the-box templates, personalizing subscriber experiences is now possible without a dependency on software developers or graphic designers.

Related Articles

New offering makes Nosto the first personalization solution to provide actionable merchandising insights that show which products and brands drive better outcomes.
New personalization package decreases resource impact on brands and accelerates time to revenue.
Voyager helps advertisers maximize ad performance at all campaign stages.
The cloud-first content management and customer experience platform expands its container strategy by offering the AWS "gold standard" for rapidly deploying websites and applications.
Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform.
Insolar, a provider of blockchain solutions for enterprise, announces major platform collaborations with Microsoft, Oracle, and a group of national innovation agencies.
Scholarly publishing technology provider, HighWire, announced it has partnered with AI-powered academic search engine, Semantic Scholar to enhance article discovery for researchers.