MG Rover Launches Dealer Extranet Powered by Stellent

Feb 10, 2004

Stellent, Ltd., the London-based subsidiary of Stellent, Inc., a provider of content management solutions, has announced that MG Rover Retail, the United Kingdom sales operation for MG cars, has launched a Stellent-powered, nationwide dealer extranet to provide MG Rover's 1,000 outlets and 4,000 sales representatives with information on new models, sales offers, finance information, and other marketing-based collateral.

The new system, powered by Stellent Universal Content Management, is designed to enable MG Rover's marketing team to easily publish information onto the extranet in HTML and PDF formats using common desktop applications. Each individual dealer now has a secure username and password giving them access to a range of materials for download, including images, after-sales literature and a fully searchable database of reference material. With Stellent, content is automatically converted to the appropriate Web formats for simplified publishing to the Web, so users can contribute content from the native desktop applications they use on a daily basis. Additionally, Stellent's version control feature enables MG Rover to ensure only the current version of a document is published to the site while maintaining each previous version for archiving purposes.