MB Precise Selects Moreover Technologies

Apr 29, 2003


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Moreover Technologies has announced that Millward Brown Precis, a division of Millward Brown, a marketing research agency owned by the WPP Group, is using Moreover's Connected Intelligence (CI) technology to provide its account managers and clients with real-time information specific to their media focus and information requirements. By having access to targeted information, MB Precis hopes to more effectively serve its clients and potential clients by monitoring industry and competitive news and turning this into actionable information. MB Precis selected Moreover's ci-metabase, a database of online business content, categorized and enriched with XML metadata, to integrate into MB Precis' internally built search system, Precis:cubed. The ci-metabase continually indexes information from thousands of online sources to provide coverage on an unlimited number of topics. Account managers now have access to real-time information from almost 5,000 industry news and information sources and can run very specific queries according to their information needs. Information is also available to clients via the portal using the Precis:cubed Service. End users receive email alerts regarding new information.  

(http://www.mbprecis.com), (http://www.moreover.com)