Lotame Sees 1,200% YoY Growth in Second-Party Data Adoption Globally

Sep 03, 2019

Lotame, an unstacked data solutions company that helps publishers, marketers, and agencies find new customers, increase engagement, and grow revenue through audience data, announced 1,200% year-over-year growth in second-party data adoption from April 2018 to April 2019 based on usage of Lotame’s 2nd-Party Data Marketplace.

Lotame’s 2nd-Party Data Marketplace provides a safe and secure peer-to-peer exchange for data owners and buyers to connect, directly discover and size target audiences, free from the inefficient and costly process typically associated with third-party data providers and aggregators. It offers unique capabilities in the industry such as allowing DSP buyers who aren’t Lotame platform customers to connect and buy second-party data directly from Lotame partners who are. Lotame partners with over 50 activation partners including Google, Twitter, The Trade Desk, AppNexus, and more.

Lotame says it has seen a 300% rise in revenue over the first four months in 2019 alone. In February, Lotame announced a 273% increase in global revenue since 2017, meaning that they have more than quadrupled their growth over the last several months.

In response to its rapid growth, today, Lotame has also announced that it has tapped Aruna Paramasivam to serve as GM of Global Data Marketplace, a new role within the company. Lotame says Paramasivam is recognized as a data expert in the advertising industry and joins Lotame after serving in roles such as Head of Data Acquisition & Partnerships at L'Oréal and Head of Audience Partnerships at MediaMath. 

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