LoopMe’s Artificial Intelligence Technology Raises $17 Million Led by BGF

Oct 30, 2018

LoopMe announced a further $17 million investment led by BGF, a $3.3 billion UK growth investor and including existing VC investors. The funding enables global expansion of LoopMe's AI optimization, attribution and analytics software, with focus on the US market.

The company has received a total of $32 million funding from global investors based in US, UK, Russia, China, and Finland. Existing venture investors HV Holtzbrinck Ventures, Harbert European Growth Capital, Open Ocean, and Impulse VC all participated in the round.

LoopMe specializes in AI-driven brand advertising solutions using mobile data to optimize campaigns to real-world outcomes, such as purchase intent, store visits or sales. The technology allows marketers to prove attribution from advertising, reduce costs and increase efficiencies, while improving the customer experience. LoopMe’s analytics suite provides brands with comprehensive insights into customer audiences and is used to inform planning across the marketing mix.

The funding will be used to continue the platform’s growth in the US, where it will be expanding its footprint in New York, San Francisco, LA, Chicago, Atlanta, Boston and Detroit, as well as increasing its existing presence in APAC.

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