Loomia, a provider of personal recommendations and the SeenThis? social recommendations application, announced that it has closed $5 million in Series A funding. The round was led by venture capital firm, Asset Management Company, and two strategic investors: Peacock Equity, the joint venture between GE and NBC Universal, and Telefonica Capital S.A.U. The capital will be used to accelerate Loomia's growth, including continuing the build-out of its recommendations platform and expanding its sales and marketing efforts in the U.S. and internationally. Loomia's social convergence, web personalization, and recommendations platform empowers consumer discovery of content and products related to their individual interests.