Looker Brings Insight to Critical Marketing Data on Google Cloud Platform

Mar 14, 2017


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At the Google Cloud NEXT conference, Looker launched a suite of Looker Blocks designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker’s new Looker Blocks deliver a plug-and-play platform to turn data into actionable insights.

The BigQuery Data Transfer Service eliminates the need for marketers to manually wrangle data to see how actions on different channels affect each other. The BigQuery Data Transfer Service automatically centralizes data from AdWords, YouTube, DoubleClick Campaign Manager and DoubleClick for Publishers into BigQuery, giving marketers a single source of truth they can trust.  Marketers can also join this data with Google Analytics data via Google Analytics 360’s BigQuery export feature.

Looker released pre-built Looker Blocks for each of these data sources to connect the dots for marketers. Looker makes it easy to expand on the Blocks to build custom campaign reports or full dashboards integrating data from multiple sources to paint a full picture of your company’s activity. Organizations can now quickly iterate and optimize every piece of the advertising puzzle, increasing ROI and saving time.

(looker.com)