LookSmart Partners With blinkx.com

Apr 06, 2007

LookSmart, an online advertising and technology company, has signed an agreement with blinkx.com, a video search engine, to power video search results on LookSmart's largest consumer site, findarticles.com. FindArticles' video content will include news clips, short documentaries, TV content, movies, and other video served to the consumer based on their search terms. The site will offer categorically relevant videos under its Arts & Entertainment and Business & Finance sections first, moving to other categories throughout the spring and early summer. The additional video content is designed to increase visitor frequency and time spent with FindArticles. blinkx's search engine crawls the web for audio/video content derived from more than 100 content and media companies. blinkx uses visual analysis and speech recognition to better understand rich media content.

(www.blinkx.com; www.looksmart.com)