LookSmart Launches Vertical Search Engines Aimed at Targeted Demographics

Apr 01, 2005

LookSmart has announced the launch of its first five vertical search destinations to provide niche audiences with search results. After analyzing audience and research data from FindArticles, LookSmart has developed five separate vertical content destinations, including homework helpers: the www.teenja.com for teens; the more studious www.gradewinner.com for "tweens"; and www.24hourscholar.com for college students. Two additional resources are dedicated to parents - www.parentsurf.com for all family matters, and www.gobelle.com for moms on the go.

The vertical search destination--and all other LookSmart search properties--will soon be tightly integrated via "Furl," LookSmart's consumer online filing cabinet. After researching and pinpointing information on the new verticals, Furl enables users to save content to a personal archive, as well as share the information with others. Furl also allows users to search across a member network, which builds associations between individuals who share a passion.