LookBookHQ Introduces Content Insight and Activation Engine and Changes Name to PathFactory

May 08, 2018


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LookBookHQ announced the launch of PathFactory, what it says is the first Content Insight and Activation Engine. This Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need, wherever they engage. To reflect the company’s vision to power data-driven content delivery and provide marketers with a path to greater relevance, insight, and revenue, LookBookHQ has also changed its name to PathFactory.

With this launch, PathFactory makes a leap forward in helping marketers use content strategically to achieve critical marketing outcomes. It provides the decision support required to analyze what is and isn’t working to generate revenue and automates content delivery to help buyers buy.

The PathFactory Engine gathers external visitor and account data, analyzes content using artificial intelligence, and combines that information with the engagement data it collects to build a complete understanding of the role of content in the buyer’s journey as well as the impact it has on pipeline and revenue. The Engine uses this data and insight to activate content, and connect buyers with the most relevant information when they need it.