Longwood Software Adds Capabilities to TagTeam Web Kits

May 20, 2005

Longwood Software, developer of the TagTeam marketing materials management system, has introduced new capabilities in the TagTeam.com service. Web Kits enable TagTeam customers to deliver marketing and sales materials to prospects within a personalized Web page. Instead of simply attaching files to an email, the TagTeam system presents the materials dynamically and visually on the Web. The new features are available immediately for customers of the TagTeam.com hosted service.

TagTeam electronic fulfillment capabilities include a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; click-through tracking of electronically-fulfilled materials; and integrated reporting tools. Although the TagTeam electronic fulfillment facility can handle complex customer needs, it is designed for out of the box use by marketers, and requires no technical training, IT support, or consulting services. Web Kits deliver marketing and sales materials within a personalized Web page that includes company branding elements, along with the set of literature selected by the salesperson for the prospect. The click-through activity by the prospect on the Web Kit and the items in the kit is tracked by TagTeam, and is relayed via email alerts to the salesperson in real time.