Location3 Launches LOCALACT Platform

Sep 07, 2017

Location3, a digital marketing agency that delivers enterprise-level strategy with local market activation, announced the launch of LOCALACT, the premier platform built to power and scale local digital marketing for franchise systems and multi-location businesses. LOCALACT unifies localized digital advertising with organic listing and search management to provide a complete digital marketing solution that drives measurable results for brands with a large brick-and-mortar footprint. Features include local business listing management with rigorous data validation, advanced location and consumer insights, consumer review monitoring, paid search management, Facebook advertising, and more.

The platform is now available to all Location3 clients. Full release features available include:

  • Local Business Listing Management--Data validation, direct listing publication, and ongoing management ensure locations are visible on the most important search engines, mapping platforms, and directories. Reporting and analytics monitor the address accuracy of the published listings and tracks how often consumers are viewing and engaging with the locations.
  • Localized Paid Search Advertising--Launch targeted, localized paid search advertising supported by enterprise-level campaign strategy. Reporting measures customized conversion goals, to ensure the most meaningful customer actions are tracked and optimized towards.
  • Facebook Paid Advertising--Launch, manage, and report on localized Facebook advertising campaigns, with access, reporting, support and billing available at both the corporate and local/franchise level.
  • Local-Level Reporting on Google Analytics, Google Search Console and Search Insights--Allows access to all key reporting metrics listed previously for individual locations, including Google My Business Insights, Facebook Insights, Customer Reviews, Paid Media Advertising and Local SEO. Provides a clear picture of the company’s local digital footprint and corresponding performance across channels that impact customers.
  • Customer Reviews and Review Responding--Allows each individual franchise or business location to engage and communicate directly with customers who post reviews on either Google or Facebook channels. Provides the ability to navigate to specific user reviews in order to provide feedback, and respond to customer inquiries directly from the platform