Local Yokel Media Launches Hyperlocal Ad Marketplace

Jul 19, 2011

Local Yokel Media (LYM) is launching a hyperlocal online ad marketplace that will specializing in monetizing ad impressions for the hyperlocal content market, which focuses on neighborhood and regional content. The service will allow any local or national business serving a defined geography to target audiences in their immediate service areas on local online content communities.

LYM uses a proprietary ad serving platform and mapping technology to aggregate hyperlocal websites, local blogs, and websites of community newspapers, and organizes them by zip code. LYM can deliver very granular, local ad campaigns at scale while offering ad templates that advertisers can use to easily execute campaigns.