Local News/Ad Widget Wins 2012 RJI Student Competition

Apr 30, 2012

Seven students from the University of Missouri have won the 2012 RJI Student Competition, sponsored by Hearst Innovation. Tasked with finding low cost ways for advertisers to reach target audiences, these students developed a widget that created a self service network with personalized content on Hearst Newspaper websites.

Hearst is looking for new ways to drive digital revenues and this widget could be a way to do that. Futures Lab Print & Graphics Editor Reuben Stern, who was a judge in the competition, said of the winning team "(they) did a great job of presenting an innovative, user-friendly idea that could be implemented easily and quickly."

A second team developed a new revenue opportunity for Hearst newspapers by suggesting ways to maximize digital slideshows.