Local Matters and Apptus Announce Technology Solution

Jun 13, 2008

Local Matters, Inc., provider software and media services, and Apptus, announced the completion of a solution enabling Quebecor MediaPages, a Quebecor Media subsidiary that publishes print and online directories across Canada, to integrate its print and online directories into one website, Canoe411.ca.The beta format of Canoe411.ca was launched in April and became the exclusive e-directory on the Canoe network. Local Matters’ customized solution for MediaPages is designed to broaden the revenue and distribution opportunities for merchants advertising through Canoe411.ca by delivering consumer local search services.

 (www.apptus.com, www.localmatters.com, www.mediapages.ca)