Ebook gift card seller, Livrada, announced a deal to sell its gift cards in Target stores across the US allowing customers to buy a gift card for a specific book title. The cards will be compatible for either Kindle or Nook. According to paidContent, Livrada will begin with six titles where customers can buy an ebook gift card for the following books: Fifty Shades of Grey, Gone Girl, 44 Charles Street, Odd Thomas, The Girl Who Kicked the Hornet's Nest and State of Wonder.
The ebook gift cards are available for the Kindle and Nook but Livrada plans to expand to other e-readers as well as broaden the base of book titles to offer gift cards for. These cards will be available in Target stores starting Sunday, July 15.