PushSpring, an app-based mobile audience platform, announced an enhanced partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. The enhanced partnership establishes the LiveRamp IdentityLink Data Store as a preferred method for accessing PushSpring branded audience data and custom segments.
PushSpring’s Audience Console provides advertisers and app publishers with mobile-originated audience data and insights for nearly 200 million unique device IDs across North America. In addition to audience data, PushSpring provides analytics and modeling services accessible via the LiveRamp IdentityLink Data Store services ecosystem.
LiveRamp’s IdentityLink resolves this data to a privacy-compliant consumer identifier leveraged by hundreds of brands and technology platforms for people-based marketing. In so doing, LiveRamp allows PushSpring to connect their data to brands’ people-based marketing initiatives and extend the reach of the data across channels.
Through LiveRamp, marketers can resolve their first-party data into the PushSpring platform and access detailed app-based audience analysis, segmentation, and lookalike modeling built on the PushSpring App Graph. These insights are actionable via LiveRamp’s IdentityLink Data Store features and can be activated in nearly 500 demand side platforms (DSPs), data management platforms (DMPs), social platforms, and publisher distribution partner platforms.