LiveRamp Partners With DigitasLBi to Connect Data for Smarter Media Planning

Apr 26, 2016

LiveRamp, an Acxiom company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp's data connectivity services to link data from multiple first and third party data sources within DigitasLBi's IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy.

Through the partnership, LiveRamp's data connectivity services are used to anonymize and link data from a broad range of data providers, including Acxiom, comScore, Research Now, and ShareThis. DigitasLBi clients can also use LiveRamp to anonymize and link their own offline first-party CRM and sales data for analysis. Linked data is delivered to DigitasLBi's IDIOM platform, enabling data scientists to benefit from an extensive, privacy-safe data set for understanding customer journeys that span multiple channels and devices over time.