LiveRamp Extends Data Connectivity Partnership with Google

May 31, 2016

LiveRamp, an Acxiom company, announced an expanded partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The new integration with Google Customer Match enables brands to swiftly activate their first-party data for targeting across YouTube, Search, and Gmail.  

Through the integration, LiveRamp clients can now use LiveRamp Connect to activate their first-party emails for targeting and suppression across Google YouTube, Search, and Gmail. Instead of uploading their customer data files to multiple locations, clients can benefit from the simplicity of activating their email customer files through Customer Match with a few simple clicks. 

This is the latest of several integrations designed to make it secure and easy for brands to use their first-party data in digital marketing efforts. Through LiveRamp Connect, clients can also benefit from integrations that support targeting, attribution, and closed-loop measurement through Google Analytics 360, Google DoubleClick Bid Manager, Google DoubleClick Search, and Google Store Transactions.