Linqia Announces New Shopper Solution Featuring First-Ever Universal Checkout on Influencer Social Media Posts

Sep 17, 2019

Linqia, the performance-based influencer marketing leader, announced a new end-to-end solution—the Enhanced Shopper solution—for shopper marketers to drive sales at their desired point of purchase across multiple retailers, from strategy to true impact. As buyers get more sophisticated and buy from multiple destinations, Linqia designed a solution that covers different paths to purchase including the ability to optimize ecommerce landing pages with influencer content and checkout directly from an influencer’s social post or blog.

Linqia launched two new functionalities of the Enhanced Shopper solution that leverages influencer content to drive online sales with new partners, including:

  • Shoppable Universal Checkout Embedded in Social Media - For the first time, marketers can partner with influencers to share content that instantly allows consumers to purchase products right from their social media feeds, on both organic and paid posts. With Linqia and Shoppable, the leading distributed commerce technology company, an influencer’s organic or sponsored content on Facebook, Pinterest or Instagram post or story can now feature add to cart functionality for direct purchase.
  • Enhanced E-commerce Product Pages - Influencer content can now be used to enhance product pages on retailer sites by showing real people using the product in an authentic way. With Linqia and SKU Ninja + WhyteSpyder, marketers can easily and instantly optimize product pages with influencer content on Linqia is also onboarding additional shopper experience partners to extend beyond Walmart and into other retailers. 

The Enhanced Shopper solution begins with a strategic planning session with a team of experts to design the right program and select the right influencers using Linqia’s PerformanceMatch technology. After the organic campaign runs, Linqia’s PerformanceLift technology using data from these new partners and internal proprietary data to determine the right creative to amplify on paid channels. To determine the paid media campaign targeting, the Enhanced Shopper solution now uses audience buyer segments from partner AdLib, powered by MediaMath, based on credit card purchase data from sources such as Mastercard and Visa. Campaigns can also run simultaneously across multiple retailers. 

In addition to supporting online shopping, Linqia also partners with industry leaders IRI and RetailSync to measure in-store purchases. Full insights reports provide details on demographic and spend levels, as well as basket building to learn other products that were purchased with the promoted product.

Linqia is constantly enhancing the Enhanced Shopper solution through new partnerships meant to further strengthen the full experience for shopper marketers to not only drive immediate sales, but also provide the tools needed to preserve or expand shelf space. 

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