LinkedIn to be Acquired by Microsoft

Jun 13, 2016


BEST PRACTICES SERIES

In a post on its website, Microsoft announced its intentions to acquire LinkedIn for an all-in purchase price of $26.2 billion. Jeff Weiner will reportedly remain the CEO of LinkedIn, and the deal is expected to close in 2016. Microsoft pointed to a number of upgrades, acquisitions, and more as evidence of LinkedIn's success (and value). Specifically, the software giant listed the following data points: 

  • 19 percent growth year over year (YOY) to more than 433 million members worldwide
  • 9 percent growth YOY to more than 105 million unique visiting members per month
  • 49 percent growth YOY to 60 percent mobile usage
  • 34 percent growth YOY to more than 45 billion quarterly member page views
  • 101 percent growth YOY to more than 7 million active job listings

Over the past few years we've seen companies like Google try to find success in the social network arena without much impact. But Microsoft is taking a different tact here. Rather than try to launch a new social network in an already saturdated market, it is acquiring one the makes sense for its brand as a provider of tools and software for professionals. 

(linkedin.com, microsoft.com)