LinkedIn has been introducing a lot of change lately, starting with profile changes earlier this year. Now, the social network aimed at professionals is adding videos ads to its self-service interface, according to a post on the site.
The post says:
Video ads will appear in standard 300x250 ad units across the LinkedIn site and will compete for impressions similar to how traditional text and image ad formats do. When a LinkedIn member is engaged and clicks your video ad, the video will take over the entire 300x250 ad unit and play a 30 second video. After the video completes, users will still be able to click through to your landing page or visit your website, just like with current ads.
The videos ads are available now, through LinkedIn Ads, the DIY ad platform for marketers of all sizes.