LinkedIn launched Company Pages, a service designed to help businesses of all sizes attract new customers using professional product and service recommendations. Company Pages help showcase standout products and services on LinkedIn. By making it easy for customers and employees to become brand ambassadors, Company Pages can help a business expand itself through word-of-mouth.
Company Pages makes it easier for businesses to engage with professionals by serving as a dynamic, content-rich profile of record. In addition to product and service endorsements, businesses can display videos, featured product information and targeted ads on their Company Pages to drive sales and interaction. Company Pages are powered by LinkedIn's new InPages platform, which in addition to enabling businesses to highlight product and service recommendations, allow them to spotlight star employees on their LinkedIn Careers tabs.