LinkSmart, a provider of in-content audience development solutions, announced the LinkSmart Marketplace, which enables online publishers to develop and share high-quality reader traffic through in-content links. Many large digital publishers currently use LinkSmart's audience development platform to direct their reader traffic to high-value areas such as breaking news, video, e-commerce and sponsored landing pages.
With the addition of the LinkSmart Marketplace, publishers can now seamlessly opt into LinkSmart's publisher network and share their audiences. The LinkSmart Marketplace allows publishers within LinkSmart's network to source audiences on demand, as well as share audiences with others. Readers are then directed to destinations from contextually similar pages within the network via text links.