Dave Kerpen, founder and CEO of Likeable Local announced the company has closed a seed round of fundraising with $660,000. Likeable Local aims to make social media easy and effective for small businesses through automated content, targeted social advertising, and Facebook applications. Launched in beta last year as Likeable Dentists, in conjunction with Fortune 500 partner Henry Schein, Likeable will use the funds raised to build out development and sales teams, expand to additional verticals, and launch a mobile application.
Lead investor is Thomas DiBenedetto an entrepreneur, limited partner of the Red Sox and president of Junction Investors and 500 Startups' New York City office. Additional investors include friends and family of both Dave Kerpen and new chief technology
officer Hugh Morgenbesser.