Lijit Networks, Inc. Launches Advertising Network

Dec 12, 2008

Lijit Networks, Inc., a provider of search-powered applications for both individual online publishers and online publisher networks, announced that it has launched an advertising network that enables publishers to sell their own search ad inventory directly to advertisers. Lijit developed an infrastructure to manage the mechanics including inventory, placement, backfill, payment, and reporting. Publishers in Lijit's network can create a marketplace for their search ad inventory by setting their own pricing.