Lijit Networks, Inc. announced that it added new Advertiser Insights data to its audience analytics dashboard. With the new data, publishers can see a list of the top brands that align to their site's audience, supporting direct sales and encouraging them to develop content more attractive to advertisers. Advertiser Insights is designed to help Lijit publishers use audience data and data from brand categories to better monetize CPM lifts this holiday season.
With more than 125,000 sites in its network and nearly 300 million uniques, Lijit offers publishers an array of advertising services, audience analytics, and reader engagement tools. All publishers using Lijit's services have access to the new Advertiser Insights data, which is determined based on the sites that users visit across Lijit's network. Lijit recently became a wholly-owned subsidiary of Federated Media Publishing.