LexisNexis U.S., a provider of legal, news, and business information services, and Cymfony, Inc., a provider of measurement, market analytics, and strategic consulting solutions, have announced that LexisNexis will stream access to XML content into Cymfony Dashboard. Corporate communications and marketing professionals will now have access to an integrated solution that combines the global news and business sources from the LexisNexis services with Cymfony's real-time media analytics.
The Cymfony Dashboard is a media analysis solution that is designed to simultaneously monitor local, regional, and global coverage in real time, benchmark PR performance in user groups and forums, identify emerging trends, and compare company brands against competitors, while also providing qualitative and predictive analysis for marketers to guide communication strategies. Primary end-users of this offering include marketing, communications, branding, research and competitive intelligence professionals.
(http://www.cymfony.com), (http://www.lexisnexis.com), (http://www.reedelsevier.com)