LexisNexis U.S., a provider of news, business, and legal information services, has announced the availability of LexisNexis MarketImpact, a measurement and intelligence solution designed to give corporations insight into how their company, products, and competitors are perceived in the market so they can better manage global reputations and brands. LexisNexis MarketImpact is powered by Biz360, a provider of market intelligence solutions. LexisNexis has entered into a preferred relationship with Biz360 to provide enterprises with a one-stop approach for deploying a real-time solution that aggregates, analyzes, and measures global news and business information across print, broadcast, radio, and online sources. LexisNexis MarketImpact generates visual reports after analyzing the news and business collection of LexisNexis--up to 20,000 authoritative sources, including newspapers, trade journals, business newswires, press wires, broadcast media transcripts, and market and analyst reports. In addition, blogs, news Web sites and message boards can be added to the analysis to ensure a comprehensive view of market perception.
LexisNexis MarketImpact is based on Biz360's market intelligence application, Market360. As a co-branded solution it will include metrics designed to leverage natural language processing to uncover marketing insights. These metrics include: Auto Discovery, which automatically surfaces the most frequently appearing topics and subjects associated with each company and product in the market; Tone, based on Biz360's proprietary Point-of-View Sentiment technology, this metric learns a client's rating preferences for positive, negative, and neutral content and automatically applies sentiment ratings across millions of articles; and MediaSignal, which is an audience reach metric weighted by how prominently a subject is mentioned in an article for more accurate measurement and ROI of communications efforts.
(www.lexisnexis.com; www.reedelsevier.com; www.biz360.com)