LexisNexis, Augure Sign Agreement

Jun 10, 2010


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BEST PRACTICES SERIES

LexisNexis and Augure, a provider of enterprise reputation management (ERM) solutions, joined forces to introduce a web-based application for PR professionals managing corporate reputations.

LexisNexis Analytics, which automates sentiment analysis and ratings, is now integrated with Augure's campaign and workflow tools, ComSuite and ComDecision. This allows PR professionals to more closely examine the impact of their efforts in the media and with the public.

(www.lexisnexis.com; www.augure.com)