Leanplum Raises $11.6 Million in Series B Funding Round

Aug 06, 2015

Leanplum announced it has successfully closed a $11.6 million Series B funding round, with new investment from Kleiner Perkins Caufield & Byers (KPCB), along with additional investment from Shasta Ventures. The new funding accompanies the launch of the Lifecycle Engine, a campaign planning tool specifically designed for mobile that enables marketers to easily build hyper-personalized campaigns on a visual timeline. With the Lifecycle Engine, marketers can trigger a series of orchestrated messages based on time and user behavior, ensuring that the right message is sent to the right person, at the right time.  

Since Leanplum launched in 2012, the company has continued to evolve its platform from A/B testing and User Interface (UI) optimization, to a mobile marketing automation solution. With the launch of Leanplum's Lifecycle Engine, brands now have the ability to proactively plan, set-up, and manage automated campaigns across every phase of the customer lifecycle - triggered by specific actions, and responsive to individual behavior. Mobile marketers can also use Leanplum's analytics to measure the effectiveness of campaigns and make more informed, data-driven decisions.

Additionally, Leanplum recently introduced an all new Visual User Interface (UI) Editor that makes A/B testing of an app even easier, empowering marketers to quickly and easily modify the look and feel of a mobile app to optimize the customer experience - with decisions driven by user analytics.