LeadSift, which has ability to sift through millions of social conversations to deliver targeted social leads, announced The LeadSift Fingerprint. The dashboard is targeted toward social users who continue to try to understand how marketers use their public data to classify them as consumers.
The tool crawls an individual's Twitter history to uncover psychographic and demographic insights, which is instantly displayed in a dashboard. Through natural language processing software, The LeadSift Fingerprint gathers insights about Twitter users from their organic social conversations. The social fingerprint is calculated in a two step process: enter a Twitter handle and watch the platform deliver insights and information around the users personality and lifestyle. Users can discover their own social fingerprint as well as friends and acquaintances.