Launch of First Virtual Reality Program Intended to Mitigate Workplace Unconscious Bias

Apr 23, 2019


BCT Partners and Red Fern Consulting announce the launch of the first Virtual Reality tool that will transform diversity training programs and help to mitigate unconscious bias in the workplace. Workplace discrimination, which is related to unconscious bias, costs businesses an estimated $64 billion annually, according to a recent report from the Center for American Progress.

A new partnership between BCT and Red Fern will help move organizations from unconscious bias to conscious inclusion. The VR program they have jointly developed is called Through My Eyes and will enable organizations to teach their employees how to recognize unconscious bias through scenarios that will be played out in real time.

According to Steve Mahaley, co-founder of Red Fern Consulting, "The goal is to blend VR immersions and data capture to create a powerful experience that helps individuals recognize their own bias in action."

The VR experience will enable the user to take part in two different ways. In the first scenario, they can simply be an observer to how bias plays out in various situations and data will be captured regarding their reactions. The second will allow them to experience the VR scene as one of the characters, accelerating understanding and empathy for how bias affects different demographics. Data from choices made in these experiences is fed back to the participants, and leveraged for developing personal learning agendas.


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