LatinAmerican Location Intelligence Company In Loco Expands into U.S.

Jun 28, 2018

In Loco, a location-intelligence software provider born in Brazil, intends to be a major global player. Founded in 2014, In Loco is a location-technology pioneer across several segments such as mobile apps and fraud prevention. It’s now expanding into the U.S. with its accurate location-intelligence technology and a new mobile-app engagement software offering that lets brands and retailers entice shoppers with in-context offers on mobile devices that inspire them to act, more frequently engage with their apps, and reduce their frustration.

Unlike other alternatives, like hardware-based beacons or GPS technology, In Loco provides greater precision and less cost, hassle, and maintenance. In Loco says its technology is 30 times more precise than GPS and is privacy-friendly because it generates 100% anonymized data, per Microsoft Research. Its vision is to create a universal, benevolent computing platform that will be all around us without us even realizing it for an evolving world that’s quickly moving into a more connected Internet of Things (IoT) era.

In Loco’s location tech company in Brazil has been tapped by some of the world’s largest companies. Global brands using it today include Coca Cola, Electronic Arts, Jaguar, L’Oreal, McDonalds, Nissan and P&G. Last summer, the fast-growing company closed a deal with Clear Channel to tap its growing network of 65 million mobile devices and sync them to out-of-home (OOH) displays in public spaces across Brazil.

With the latest version of In Loco Engage, brands can now boost mobile-app engagement and reduce consumer annoyance at out-of-context offers based on where they’re located. A new feature called Visits Analytics, launching this month, lets marketers understand users’ offline behaviors anonymously for insights on when and where, collectively, shoppers most frequently visit various retailer categories such as restaurants, auto dealers and jewelry stores. They can narrow the analytics insights to cities, states or countries using the new In Loco Engage analytics feature.