Latest Vision Critical Sparq Release Focuses on Customer Consent, Trust, And New Business Value

Apr 25, 2019


Vision Critical, a pioneer in the collection and application of consent data, released its Sparq Spring ‘19 platform update. This latest iteration of Sparq, developed in collaboration with customers, helps brands access customer attitudes, motivations and intent, increase customer value through trust and transparency, and fuel business growth.

Available to all customers now, Sparq Spring ‘19 makes commonly used distribution, activities, and analysis workflows more efficient through improved functionality and user experience. And it simplifies the acquisition of consent data and engagement of community members through greater community visibility and targeting.

Consent data refers to personal information provided directly by an individual to a recipient where both parties are aware of the use and benefits of that data. When iteratively collected and thoughtfully applied by brands seeking to understand their customers, consent data improves the accuracy of customer acquisition and rate of retention, as well as customer satisfaction.

The Sparq Spring ’19 release comes on top of many previously released updates as part of a new consistent release cycle. It provides faster and better service to administrators and increases productivity with the addition of more than 20 features driven by customer insight and feedback. These features include an elevated survey experience, the ability to build upon existing customer data with automatic Salesforce syncing, and enhanced member engagement.

Sparq is a customer engagement and insight platform where companies repeatedly engage deeply profiled customers who have given consent to participate in studies and activities that produce first-party data, trends, and business-impacting insights. Vision Critical’s relationship-based approach progressively profiles the customer at every interaction producing richer, more reliable customer attitude, emotion, intention and preference data to solve common business needs, such as:

  • Customer-led creation of new products and revenue streams
  • Collection and application of consent data in compliance with GDPR and other privacy regulation
  • Reduced customer acquisition and retention costs
  • Compressed time-to-market timelines

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