Outbrain unveiled its latest version of Outbrain for Chat and announced partnerships with publishers around the world. Time Inc’s People,Variety, Time Inc UK’s NME, Sky News, and Nikkei Asian Review will deliver news, information and lifestyle content to readers in a personalized, private message via “Outbrain for Chat.” First launched in partnership with CNN at Facebook’s F8 conference in April 2016, Outbrain for Chat marries editorial programming with the smartest content recommendations, enabling end users to interact with their favorite publications in a uniquely conversational way.
Outbrain has drawn on early insights following the initial launch to help inform its latest release, which empowers end users with new ways of discovering and interacting with interesting content. Every experience is unique to the individual, personalized based on their observed interests, and relevant to their location. Users can access trending topics, save stories for later, enjoy article summaries and more.
The flexible technology platform that powers Outbrain for Chat was born out of Outbrain’s innovation lab. Outbrain will continue to evolve its Outbrain for Chat technology to help publishers syndicate their content recommendations, growing their overall reach, and audience connections beyond their websites and mobile apps.