Lands End is launching its new digital catalogs via an app for iPad, iPhone, and iPod touch. The company launched its digital catalog this January with an app that features enhanced functions, including touch, pinch, and zoom gestures. Future versions will also include unique content and video.
The eCatalog apps allow customers to access the company's digital catalogs before the catalog is mailed out. The app downloads catalogs to a user's device and allows both browsing and shopping through the app and the associated landsend.com website. Customers can also browse the catalog through the company's website.