Lafayette College Selects Cadmus' dPub and 3Path Solutions

Aug 27, 2004


      Bookmark and Share

BEST PRACTICES SERIES

Cadmus Communications Corporation has announced that Lafayette College in Easton, PA has selected its 3Path and dPub technology solutions to distribute the digital version of the Lafayette Viewbook to prospective students. Lafayette was looking for a faster and more cost-effective method for connecting with prospective students than traditional direct mail. In addition, Lafayette wanted an interactive digital solution that was more engaging to its target audience. 3Path and dPub are expected to allow Lafayette to fulfill requests for information by delivering an enhanced digital version of the Viewbook directly to the desktops of prospective applicants. dPub is an enhanced digital version of the printed communication that uses Adobe Reader and adds customized navigation tools, embedded links, and video. 3Path is a digital delivery solution for delivering dPub or other content directly from the provider to the desktop of the content consumer. 3Path and dPub are designed to create a highly personalized experience for the end user by enabling a direct communication channel with the publisher.
(www.cadmus.com)