Kwanzoo, Inc., a provider of multichannel marketing solutions, announced the availability of Smart Banners. This self-service platform includes real-time split A/B testing capabilities designed for display campaigns, to which users can add interactive components.
Through Smart Banners, enterprise marketers can test banner ad creative units, review performance analytics, and make changes to their campaign. Smart Banners are certified to run on the Google Display Network and pre-approved for Google Admob.
Smart Banners tests campaign efficiency across: websites, Facebook pages, community sites, partner and affiliate sites; display ad networks and retargeting systems like Adroll and Retargeter; iPhone, iPad, and Android-powered smartphones and tablets; and mobile landing pages launched from SMS messages.