Krush Technologies, a provider of technology, products, and experiences that create and enhance human connections, including popular video chat and instant messaging app, ooVoo, announced a licensing partnership with Videology, a provider of converged TV and video advertising software. The new offering will give advertisers increased scale through the ability to reach ooVoo’s unique audience wherever they’re consuming video.
By leveraging the cross-device targeting capabilities available in the Videology platform, Krush can use its first party registered user data to find audiences that have engaged with Krush apps on any device they’re using. ooVoo currently has more than 175 million registered users.
Additionally, Krush says its customers will benefit from superior campaign results by leveraging Videology’s advertising optimization technology, which automatically adjusts campaign settings in real-time to ensure advertiser’s chosen performance metrics are being achieved.