Kontera, the In-Text Advertising solution provider for web publishers and advertisers, and Pixsy Corporation, a media search platform that powers private label image and video search engines, have announced a partnership. Under the terms of the agreement, Pixsy's Media Search Platform will be included in Kontera's ContentLink ad units. This is designed to enable users to search for relevant video content while viewing the In-Text Ads.
Pixsy's Media Search Platform enables consumers to search for multimedia content from an index of videos and images. Results will be customized to the In-Text Ad and search query on topics such as entertainment, sports, travel, cooking and lifestyle. The ability to search for contextually relevant video content while viewing Kontera's In-Text Ad units can increase site stickiness.
For example, a consumer might be reading an article on USATourist.com about New York City and mouse-over an In-Text Ad linked to the keyword "Broadway". Within the In-Text Ad unit, the user will then be able to access images and video clips from Broadway shows via Pixsy's Media Search Platform.