It is almost a truism that marketing has become highly technology-intensive. A nearly ubiquitous component of any marketing technology portfolio is email marketing. In fact, there is a high probability your company is already using some form of it, even though you might not be aware of it. A related component is marketing automation. Customers often talk of these in the same breath. In this article, we will look at this distinction in some detail and also summarize what marketers should know when evaluating these technologies.
Jun 27, 2006
Klipmart Corporation, a provider of online video solutions, has opened an office in London as it seeks to expand its business to the UK and Europe. Becca Ratcliffe will head the office and oversee Klipmart's overseas expansion.