Native advertising is having its big moment. When done right, it has tremendous pull with consumers. According to Nielsen, native ads produce as much as an 82% in brand lift. An infographic from MDG Advertising says 70% of individuals reported that they would prefer "to learn about products through content rather than through traditional advertising."
Jun 27, 2006
Klipmart Corporation, a provider of online video solutions, has opened an office in London as it seeks to expand its business to the UK and Europe. Becca Ratcliffe will head the office and oversee Klipmart's overseas expansion.